-- human-centred storytelling for business --
Do you feel like your message is getting lost?
Being in business means constantly juggling between the day-to-day demands on your time,
and somehow finding time to raise your head up to keep an eye on the bigger picture.
Managing a team.. Building a brand... Effectively and convincingly getting your message out there..
It can all feel really overwhelming.
And in the midst of it all, you can lose touch with why you started your business in the first place.
Presenting and pitching
Growing a team
Attracting (the right) clients
Finding any time to review and work towards having more cohesive, authentic vision for your business can feel impossible..
..but it doesn't have to be!
I use storytelling (and some creative innovation) to increase your confidence and clarity in sharing your vision
both inside and outside your business.
Storytelling is the most powerful tool we have in communicating with others.
To share stories is a fundamental human trait that transcends borders and cultures.
Our brains are literally wired to cling to narrative.
This 'stickiness' is what makes storytelling so vital and so powerful - because stories build bridges for us to empathise, to relate, and most importantly to genuinely connect with those around us.
How storytelling works
Here's me talking about what makes storytelling so powerful at Real Big Things in 2016.
(I had really cool pink hair back then)
I help teams step into their stories to build meaningful, shared internal values, and to create a strong foundation for a cohesive external identity for their business.
Confidence + Clarity = Strong Communication
My process is completely tailored to you.
Defining where you're currently at in your business with telling your stories.
Exploring your existing stories for nuggets of gold.
Refining and reframing your stories to support your internal values, vision and culture.
Refining your stories to form the foundation for your external comms, branding & marketing
Working together to ensure everything is embedded within your organisation and meeting your goals.
If you're interested in harnessing the power of storytelling in your business,
Let me give you something for free
They say the first step to making change is awareness.
So let's have a chat about where you're at and what you need to get your biz moving.
And who is this story wizard?!
Hello! I'm Merrilee.
Hours as a performer, speaker, facilitator, and producer.
Narrative 'long-form' improvisation training and performing.
Working in the Creative Industries, for businesses and non-profit orgs.
with The Moth as the Melbourne StorySLAM Producer.
Seasons of 'Buffy' owned (and well worn) on DVD.
Kinds of tea in my pantry. (Earl Grey is always one of them.)
Chance of finding an interesting story from your life.
Upcoming public storytelling workshops
Get the tools (and the courage) to get out there and share your story!
How Do You Do You
Podcast interview with Matt Smolen about my own story, plus how I approach creativity, storytelling, leadership and personal balance.
Companies are increasingly turning to storytelling
Here's a sample of the lovely folks I've worked with
Two Words with Taku
Listen in as we talk The Moth & storytelling
What's it like working with Merrilee?
"At the time I approached Merrilee, my business was in a funk. We knew we needed to break free from the constraints & patterns we’d found ourselves in, but weren’t quite sure how to get there. Merrilee’s unique approach, along with her experience working with similar businesses/ industries made it a no-brainer to work with her.
Merrilee helped us understand, break down, and re-imagine our mindset and our strategy around the work, our team, and our clients. She was kind, patient, and diligent - which made the process fun and easy. Her sessions were tailored to us, so I always felt understood and listened to. These factors translated into practical, actionable activity for us.
Since working with Merrilee, we’ve seen dramatic positive change in our business! I couldn't recommend Merrilee enough for anyone that believes they aren't reaching their potential in their business."
Balloon Tree Productions
"Merrilee is smart, funny, and approachable.
The best thing to have in a human.
Her ability to teach storytelling is one of the best I’ve encountered and I’ve been able to use it in all facets of my life, business, socially, and tucking my kids in at night."
"Merrilee came to me when I was beginning to launch my solo career as a singer/songwriter. Having spent most of my life as a 'shadow artist' (accompanying musicians around the country) I lacked the confidence to be centre stage. Ultimately seeing the process through with Merrilee unlocked my self-belief and released my potential to move into what I now consider a successful musical career.
Merrilee's deep understanding of the creative mind and her holistic approach to business gave me the tools to launch my first solo album. This success lead me to tour extensively around Australia, and of course releasing more music.
Most significantly, Merrilee's process helped me clarify a deeper connection to my work, so I could meet each roadblock with conviction and courage to continue moving towards the big picture we'd mapped out.
I would highly recommend Merrilee to anybody struggling to find their inner voice, or unable to navigate their way through the next level in their business. You won't be disappointed".
Drop me an email. Because you + me = awesome.
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Intermittent, short updates - mostly with workshop info
+61 431 170 210
One Roof Melbourne,
77-83 City Rd, Melbourne, Australia 3006
Copyright 2019, Merrilee McCoy.
#humancentred #storytelling #oneroofwomen #cx